Work Experience

Community Engagement and Communications Specialist
Extend-A-Family Waterloo Region
Jan. 2020 to Present

Marketing and Communications Coordinator
Extend-A-Family Waterloo Region
Mar. 2018 to Jan. 2020

eHealth Communications Specialist
Hamilton Health Sciences, Hamilton
Nov. 2016 to Nov. 2017

– Acted as the primary point of contact for local eHealth initiatives, prepare monthly eHealth Updates for team and board meetings
– Strengthened the HITS eHealth Office brand by developing and implementing strategic communications and social media plans, creating videos, providing voiceover work, and coordinating the design and printing of office collateral
– Supported the office’s Change Management team’s engagement with healthcare providers by creating promotional materials, ensuring all communications adhered to office brand guidelines
– Managed conference and events listing and coordinated registration and participation for the office
– Provided initial communications support for a joint regional patient portal project involving Hamilton Health Sciences and Sunnybrook Health Sciences

Communications Assistant
Peel District School Board, Mississauga
Jan. 2014 to Nov. 2016

– Created a range of communication tools, including online articles, flyers, news releases, speaking notes, biographies, board meeting highlights, web content, surveys, key messages and event planning materials
– Led and supported board, school and media events for staff, students and the community
– Coordinated print and digital advertising for board-wide campaigns and initiatives with internal and external stakeholders, resulting in increased public awareness
– Supported schools through news releases and good news stories on internal and external sites, resulting in increased exposure and media coverage
– Managed the board’s Instagram account, created content to showcase student achievements and school activities and posted good news stories to Twitter and Facebook

Community Involvement

Co-founder and Blogger
I Heart Hamilton, Hamilton
May 2011 to Aug. 2012
– Showcased the city of Hamilton at www.ihearthamilton.ca and on social media, resulting in media coverage and support from community members, local businesses and organizations
– Initiated community engagement with local bloggers and followers, resulting in guest blog opportunities and relationship building, both online and in the Hamilton community

Internship

Communications and Communications and Fund Development Assistant 
Big Brothers Big Sisters of Hamilton and Burlington, Hamilton
Apr. 2013 to May 2013
– Developed and implemented a social media strategy for Facebook, Twitter and Pinterest and monitored all channels, resulting in increased public awareness and engagement
– Prepared reports and articles for the Hamilton and Burlington chapter to promote programs and services

Education

Postgraduate Certificate (High Honours)
Corporate Communications
Sheridan College, Oakville
2012- 2013

Bachelor of Arts (Honours)
English and Cultural Studies, History
McMaster University, Hamilton
2007-2010

University of Guelph, Guelph
2006-2007

Professional Development

In Progress

IABC Academy
Strategic Communication Planning

Completed

Hootsuite Academy
Hootsuite Platform Certification
February 2018

Google Academy
Google Analytics for Beginners
January 2018

Hootsuite Academy
Mayo Clinic and Hootsuite
Social Media Basics for Healthcare Certification
March 2017

Hootsuite Academy
Social Marketing Certification
February 2017

To see additional skills and qualifications, please visit my LinkedIn Profile.